All signs are pointing towards the A's building their new stadium in Fremont, about halfway between Oakland and San Jose. The A's are apparently close to a deal with Cisco Systems to purchase the land in question.
One of the last remaining issues is naming rights to the stadium. I guess Cisco Systems wants the field named after them, since they're providing the land, but apparently, Lew Wolff already has another company lined up for naming rights.
Just to put to rest any potential speculation, that mystery company is not mine. The new stadium won't be called Toaster Field, even though I do think that "Toaster Field" would be a great name for a ballpark.
Here are the top three contenders for naming the new ballpark:
1. Gap Park.
The founders of Gap, Inc., the Fisher family, also own the A's. It's the easy choice.
2. Cisco Field.
Cisco provides the land, they get the naming rights. OK, not a bad name. Everytime the A's win in exciting comeback fashion, we'd be hearing about the "Cisco Kids". But Wolff has other ideas, like maybe...
3. EBay Field.
Now this would be brilliant. You call the A's the "East Bay Athletics". They'd play in "EBay Field". You get Bud Selig to agree that everywhere that "East Bay" needs to be abbreviated in Major League Baseball -- on scoreboards, in domain names, whatever -- it's abbreviated EBay. You'd not only be selling naming rights to the stadium, you'd be selling naming rights to the team itself. How much money would that be worth? And if people complain that it's a horrible commercial sellout, you just say, well, it's only a pleasant coincidence.